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Sunday, June 6, 2010

Nokia C2 Dual-SIM Phone Announced

The Nokia C2 is the second Dual-SIM handset from Nokia today, after the Nokia C1-00. The Nokia C2 can use both the SIM cards simultaneously. That means you can receive and make calls, messages etc on both the numbers without switching from one to the other.

Another unique feature on the C2 is that the 2nd SIM CardSIM Card slot is hot-swappable, a feature available only to this phone. The first SIM card slot is located beneath the battery while the hot-swappable SIM card can be changed even while the phone is turned on.

You can also hold the line on one SIM card while you talk with a person on the other card.

The features of the Nokia C2 include:

* Colour Screen
* Series 40Series 40 User Interface
* Nokia OVINokia OVI Life Tools and Nokia OVI Mail
* FM Radio and Music Player
* micro-SDmicro-SD cards upto 32GB
* 1000 PhonebookPhonebook Entries
* Standby Time of 16.5 days
* VGA Camera
* Bluetooth
* GPRS

It is expected to retail at an estimated price of 45 Euros before subsidies and taxes. It will begin shipping in the 4th quarter of 2010 and will be available in colors of Grey, Black, MagnetaMagneta, Dark Blue and White.

Nokia has finally entered the dual SIM phone market with the announcement of C2.
The Nokia C2 can keep both SIM cards active; meaning calls and text messages can come to either number while the phone is on. The first SIM card on the Nokia C2 sits underneath the battery. The second SIM card is ‘hot-swappable’, a feature unique to Nokia, meaning it can be removed and inserted when the phone is on.
The phone is designed for emerging markets and is integrated with Nokia Life Tools service (for information on healthcare, agriculture, education and entertainment) as well as Ovi Mail.

Why Dual SIM? Why now?

Nokia is losing market share to local companies like Micromax, Karbonn (and ofcourse, BlackCherries of the world) and devices like C2 will probably help them regain the lost market share.
Priced at EURO 45 (i.e. INR 2520) before tax and subsidies, the phone will be launched in Q4, 2010 and apart from basic features (like FM radio/1000 entries for Address Books), the claimed battery life of up to 16.5 days and support for up to 32GB microSD card seems to make it a worthwhile wait.

Rural India

Nokia’s biggest value proposition for Rural India is the Life Tools service and even though Micromax(s) of the world imitate the design, add *zing* features like touch and sell at 50% of Nokia’s price, do you think life tools integration can help Nokia bring back the lost market?
All one knows is that Nokia needs another *1100* story in India. Desperately.
As companies like Micromax, Karbonn continue to expand, Nokia will face stiff competition from companies who sell *stylish/good looking* phones than feature phones.
Maybe the rural segment too is looking for something more than feature phone!



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